The Pattern Repeats

In 2005, businesses asked "Why pay for Google clicks?" Those who didn't, disappeared. In 2010, "Social media is a waste of time" — now 3.5 billion people shop there. In 2015, "Why give margin to price comparison sites?" — today, if you're not on Heureka, you're invisible.

In 2026, the question is: "Why open up to AI agents?"

What Is Agent Economy?

Agent economy is a world where AI agents autonomously find products, compare prices, submit inquiries, and even complete purchases — on behalf of humans. Instead of a person browsing 20 websites, their agent does it in seconds.

The businesses that are discoverable by agents get the customers. Those that aren't become invisible — just like businesses without a website in 2005.

How It Works on AgentForge

AgentForge is the infrastructure that connects businesses with AI agents:

Businesses register their services as MCP servers — making their products agent-discoverable
AI agents search, compare, and interact with these services autonomously
Customers hire pre-built agents or let their own agents use the marketplace

It's like being listed on Google — but for the AI era. No ads needed. The agent finds your product because it's the best match, not because you paid for a click.

Why Europe First?

European SMBs spend €50B+ on digital advertising annually. Most of it goes to US platforms. Agent economy offers a direct channel — no middleman, no per-click fees. GDPR-compliant, EU-hosted, local currency pricing.

The first businesses to open up to agents will capture the market. The rest will wonder why their competitors are growing without ads.